Having declined during the latter part of the review period, retail volume sales of laundry care are forecast to stabilize in 2025, with no more than marginal growth across the forecast period as a whole, supported by ongoing population growth, as this category demonstrates a high level of maturity.
Liquid tablet detergents and other laundry aids will continue to lead in terms of their respective rates of retail volume sales growth, with the former continuing to cannibalise detergent tablets due to its perceived convenience, particularly due to its combination of combination of detergent, softener and spot removers. Innovations in this area, such as water-soluble film technology and formulations tailored to shorter wash cycles, are expected to further boost demand for liquid tablets.
Private label offerings will continue to grow their retail value share in laundry care during the forecast period. This will be driven in part by increasing product sophistication, such as liquid tablet detergents and spot and stain removers from Tesco, Lidl and Aldi.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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