Over the forecast period, the laundry care market is expected to experience a current retail value CAGR of 0.2% (2024 constant value CAGR of -1%), primarily due to the stabilisation of unit prices.
The trend towards energy-saving and lower-temperature washing is expected to significantly develop over the forecast period. As consumers become more conscious of rising fuel costs, there is likely to be a greater demand for concentrated laundry products designed to perform effectively at lower temperatures.
Stricter EU Regulations are expected to challenge laundry care manufacturers across the forecast period. While not a member of the EU, Switzerland must still comply with various EU regulations affecting the detergent industry.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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