Demand for laundry products is expected to continue growing steadily in retail volume terms over the forecast period, with liquid detergents showing particularly strong momentum. This will be driven by a generational shift in lifestyles, as more Dominicans consider owning a washing machine a standard household necessity rather than an aspirational appliance.
In an increasingly competitive market with frequent new product launches, lower-priced brands are seeking to gain market share through more than just competitive pricing. While affordability is important to Dominican consumers, it is no longer the sole deciding factor and as such, brands are becoming more proactive in highlighting additional qualities of their formulations.
The Dominican market has yet to see the widespread introduction of laundry care innovations that are already common in more developed markets. These innovations typically focus on water conservation through concentrated formulations or emphasise sustainable manufacturing practices.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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