As inflation continues to subside and product price increases become minimal in the post-inflationary period, laundry care is expected to achieve a retail sales increase at a current value CAGR of 3% (2024 constant value CAGR of 1%) over the forecast period. Amidst declining consumer demand and diminishing popularity, bar detergents and hand wash detergents are set to see an ongoing decline.
Pre-wash spot and stain removers are set to become the fastest-growing category over the forecast period, driven by significant popularity and stable consumer demand. Local consumers are expected to continue favouring fast and easy cleaning solutions, and the availability of a wide range of new and improved products in the category will further supporting this trend.
Liquid tablet detergents is set to record the second-fastest retail value growth in laundry care across the forecast period. This category will continue to see strong consumer demand, bolstered by an expanding range of brands and new products featuring more efficient formulas that deliver excellent results even at lower washing temperatures.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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