Liquid fabric softeners - traditionally a cornerstone of Spain’s laundry care market - has suffered declining demand in recent years, particularly during 2022 and 2023. This downturn can be attributed to the cost-of-living crisis and the growing appeal of emerging segments such as scent boosters.
Following rapid growth during the pandemic, the e-commerce channel for laundry care products saw deep declines in 2023 and a steady recovery in 2024. This renewed growth has been driven by improved user experiences and enhanced delivery services offered by leading supermarket and hypermarket marketplaces.
Private labels are expected to expand their market share significantly during the forecast period, driven by their ability to combine quality improvements with competitive pricing. Retailers such as Mercadona, Carrefour, and Lidl have played a pivotal role in reshaping the perception of private label options, positioning them as high-value options rather than mere budget alternatives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!