Laundry care in the United Arab Emirates is expected to experience continued growth over the forecast period, primarily driven by increasing consumer awareness of a variety of products available. Leading category players are likely to amplify their advertising campaigns, fuelling growing demand for products such as concentrated powder detergents, liquid detergents, and fabric softeners.
As disposable incomes increase, a rising number of consumers will likely opt for high-priced, environmentally- friendly laundry care, driven by a growing awareness of sustainability in the United Arab Emirates. This trend emphasises a significant shift in consumer priorities, with price and brand less top of mind among consumers with environmental concerns.
Over the forecast period, demand for detergent tablets and other convenient formats, driven by busy lifestyles, is set to further increase in the United Arab Emirates. Consumers are likely to prefer simple products such as single-dose pods, which will simplify the laundry process and reduce measuring mistakes.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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