The laundry care category is projected to experience stable growth in both volume and value terms during the forecast period. Powder detergents are expected to maintain their leading position on store shelves, driven by consistent demand and strong consumer loyalty.
Retail competition is set to intensify as retailers focus on optimising their product assortments. Established brands with strong consumer loyalty are likely to retain their wide availability and market-leading positions.
Price sensitivity will persist throughout the forecast period, even against a backdrop of projected economic stability. Georgian consumers will continue prioritising cost-effective laundry care solutions, allocating discretionary spending to other areas such as travel and fashion.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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