During the forecast period, Peru's laundry care market is expected to favour more affordable detergents, especially amid the country's slow economic recovery. Consequently, premium brands are likely to lose market share, especially in the mid-priced segment.
Consumers are becoming increasingly conscious of the ingredients in the products they use daily, driven largely by word-of-mouth recommendations and social media content. Many Peruvians are turning to TikTok for cleaning tips and advice on brands.
2024 witnessed a variety of successful product launches in the laundry care market, many of which resonated strongly with consumers. This positive reception suggests a growing momentum for future innovations, particularly high-value products designed to elevate the washing experience.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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